What to do if the business I previously partnered with is using my name as a principal on their website?
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What to do if the business I previously partnered with is using my name as a principal on their website?
I noticed that my name and title of “principal” is being utilized in a company I used to partner with. I feel this is a right to my privacy, not legal and that there may be more to it (tax purposes, accounting, etc.).
Asked on July 21, 2011 North Carolina
Answers:
SJZ, Member, New York Bar / FreeAdvice Contributing Attorney
Answered 13 years ago | Contributor
No one may use your name for marketing or advertising purposes, or represent that you are connected with a business, organization, etc., without your permission, though a true past fact can be stated--e.g. they may state that you were a founder, a *former* partner, whatever, IF that is true and is not framed so as to suggested current association or endorsement. You are right to worry about possible liability, of various types, from beinig falsely associated with the business. If they will not voluntarily discontinue using your name in this way, you may be able to bring a legal action to force them, to do so; if you suffer any loss, liability, reputational damage, etc. from the false assocation, you may also have grounds to sue for damages or compensation.
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