American Family Insurance

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Written by:

Jeffrey Johnson

Insurance Lawyer

Jeffrey Johnson is a legal writer with a focus on personal injury. He has worked on personal injury and sovereign immunity litigation in addition to experience in family, estate, and criminal law. He earned a J.D. from the University of Baltimore and has worked in legal offices and non-profits in Maryland, Texas, and North Carolina. He has also earned an MFA in screenwriting from Chapman Univer...

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Written by Jeffrey Johnson

Insurance Lawyer

Reviewed by:

Mary Martin

Published Legal Expert

Mary Martin has been a legal writer and editor for over 20 years, responsible for ensuring that content is straightforward, correct, and helpful for the consumer. In addition, she worked on writing monthly newsletter columns for media, lawyers, and consumers. Ms. Martin also has experience with internal staff and HR operations. Mary was employed for almost 30 years by the nationwide legal publi...

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Reviewed by Mary Martin

Published Legal Expert

UPDATED: Nov 12, 2024

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Company Details
Address: 6000 American Parkway
City: Madison
State: WI
ZIP Code: 53783
Phone Number: 608-249-2111
AM Best Rating: A
URL where was collected the AM Best Rating: http://www.ambest.com/ratings/
Lines of Insurance: auto, health, life, home
States Licensed To Sell Insurance In: AZ, CO, GA, ID, IL, IN, IA, KS, MN, MO, NE, NV, ND, OH, OR, SD, UT, WA, WI
Type of Insurance Company: Mutual
Top executive Contact: Jack Salzwedel
Title of Top executive: Chairman and CEO
Ticker Symbol: N/A
Assets & Premiums: American Family Insurance Group:Total Assets: 19.5 Billion DollarsEquity: 6.6 Billion DollarsRevenue: 6.8 Billion DollarsNet Income: 379 Million Dollars
Insurance subsidiaries:
  1. American Family Mutual Insurance Company (AFMIC)
  2. American Family Life Insurance Company (AFLIC)
  3. American Family Securities, LLC
  4. American Standard Insurance Company (ASIC)
  5. American Family Brokerage, Inc.
  6. Amfam.com Inc.
4.04 (2,180 reviews)

Company Overview:

Company History: Herman Wittwer founded the Farmers Mutual Automobile Insurance Company in 1927. In 1963 the name of the company changed to the American Family Mutual Insurance Company. Now American Family Insurance offers a variety of products in 19 states.
Principle Sales Methods: Independent agents, Internet, Mail, Phone
Life Annuity Business: American Family Insurance offers a variety of Life Insurance policies including but not limited to: Term Life Insurance (which includes the SimplyProtected Term Life Insurance policy), Whole Life Insurance and MyLife Flexible Insurance.
Auto Business: American Family Insurance offers protection for cars, motorcycles, boats, trucks, motor homes, snowmobiles and ATV’s. It offers a variety of discounts including: Auto & Home Premium Advantage, Auto & Life Discount, Air Bag Discount, Multiple Vehicle Discount, Accident Free Discount, and Good Student Discount. The company also offers additional auto Insurance Coverage Options such as Auto Rental Reimbursement Coverage, Emergency Road Service, and Auto Lease/Loan Protection. They also provide a Teen Safe Driver Program.
Homeowners Business: American Family Insurance offers a variety of Homeowners Coverage Options. These options include but are not limited to: Personal Property Replacement Coverage, Identity Theft Coverage, Scheduled Personal Property Coverage, Personal Injury, Additional Premises Coverage, Home Day Car, Office School and Studio Use, and Vacant Home Coverage. The company also offers opportunities to save with their Home and Auto Discount, Home and Umbrella Discount, New Home Discount, Home Purchase Discount, Welcome Home Discount, Home Security and Fire Protection Discount, Impact Resistant Roof Discount, and Age of Customer Discount.
Health Business: American Family Insurance offers a variety of health plans including dental insurance and medicare supplement plans.
Special Business: Insurance Products Include: Auto, Motorcycle, Snowmobile, Boat, ATVs, Homeowners, Renters, Condo, Mobile Home, Motor Homes, Business, Farm and Ranch, Liability and Umbrella, Health, Travel, Life, and Flood Insurance.

Reviews
for American Family Insurance

4.04 (2,180 reviews)
5
September 6, 2022

TammyNelson

Great auto insurance for Costco Members through Connect

I like working direct with insurance companies for simple coverage like auto insurance. They make it easy. They're professional and knowledgeable and fast. Great discounts for Costco members too.
5
January 15, 2021

Doggy

Awesome

Awesome, highly recommend using this company. Best I’ve ever dealt with thus far, great costumer service
4
January 14, 2021

flip2score7

am fam review

for the most part, there have been no issues in the years I have been on their insurance with family and then subsequently purchasing my own with them. however, they are sometimes slow to send things out.
2
October 15, 2020

timtone

Unexpected charges

They charged me a fee to use my card instead of a check what is this 1965? I left for a more 2020 provider esurance!
5
October 15, 2020

ely135

American Family tops any other insurance company

This insurance company really goes the extra mile. They are always willing to walk you through anything you need help with and explain things you may not quite understand. They even have check-ins every 6 months or so to make sure your policy is still suited for your current needs and that you aren't missing out on any applicable discounts. Moreover, American Family offers an incredible amount of discounts. I would be shocked if any individuals a...
This insurance company really goes the extra mile. They are always willing to walk you through anything you need help with and explain things you may not quite understand. They even have check-ins every 6 months or so to make sure your policy is still suited for your current needs and that you aren't missing out on any applicable discounts. Moreover, American Family offers an incredible amount of discounts. I would be shocked if any individuals actually received a quote that did not have at least one discount on it! When a company has amazing customer service and really cares about saving you money, it's hard to believe that the coverage you are provided could really be anything other than terrible. American Family strives to leave you flabbergasted. My auto insurance is everything I want/need, and I'm paying a premium that is $200 below what any and all other companies quoted me!
Read More
5
October 12, 2020

snoopyhugs18

When a 90-minute Meeting Saved Us $596!

Because we have our Condo Insurance with American Family, our local agent reached out to my husband and me to review that policy at the time of its annual renewal. I appreciated the ability to do this--in person (with proper precautions taken) even in spite of COVID-19. During this meeting, we requested an Auto Insurance quote, and we were thrilled to discover that American Family could save us approx. $596 annually for identical coverage if we s...
Because we have our Condo Insurance with American Family, our local agent reached out to my husband and me to review that policy at the time of its annual renewal. I appreciated the ability to do this--in person (with proper precautions taken) even in spite of COVID-19. During this meeting, we requested an Auto Insurance quote, and we were thrilled to discover that American Family could save us approx. $596 annually for identical coverage if we switched from our former insurer! The new policy was underwritten and ready for us to sign in less than 24 hours. American Family's online tools are easy and efficient to use, yet they look and feel secure. After a 6-year break from American Family because there was no local agent where we previously lived, I am so glad to be back!
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5
October 2, 2020

DomMar35

Boss

American Family Insurance is an amazing company that acts quickly on claims and works to ensure customer satisfaction
5
October 2, 2020

ruthjahncoz

a bright point in a dark time

We were in a bad car crash. The other car was at fault, but we had car replacement coverage. We had the money to buy a new to us car in less than three weeks. We covered our new to us car with them. We had to talk to several departments during this time and everyone was helpful.
5
June 12, 2020

LillyM

Young but excited about Insurance!

I think they are good so far, I can't wait to get the decrease in insurance payment at the age of 25. Just 6 more years to go!
5
May 5, 2020

KatieM

My AMFAM experience

Good service always! very friendly, easy to work with, available to anser all my quesitions, very profesional .
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